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Ride in comfort. Ride with Confidence.

Featured products

Unisex Black Classic T-Shirt

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Unisex Black Classic T-Shirt

Unisex White Classic T-Shirt

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Sale

Unisex White Classic T-Shirt

Unisex Black Hoodie

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Unisex Black Hoodie

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Backpack

About us

Who Are We?

Sugar is a clothing brand founded in North Carolina. What started as a passion for riding quickly turned into something bigger—a mission to build a brand that represents the freedom, adventure, and community that come with the Bike lifestyle.

Whether we're exploring new trails, popping wheelies through town, or riding with friends, eBikes have become more than just a hobby to us. They're a way to have fun, get outside, and connect with people who share the same passion.

Why Did We Start Sugar?

When we looked for clothing that represented the eBike community, we found that there weren't many brands focused on riders like us. We wanted apparel that looked good both on and off the bike, felt comfortable enough to wear every day, and was affordable without sacrificing quality.

Instead of waiting for someone else to create it, we decided to do it ourselves.

Sugar was built to create clothing that riders are proud to wear on our off their bike.

Our Mission

Our mission is simple: create high-quality, comfortable, and affordable apparel for people who love eBikes as much as we do.

Every design is inspired by the excitement of riding and the culture surrounding it. We believe clothing should reflect the lifestyle, not just the sport.

Looking Ahead

We're just getting started. As a small business run by teenagers, every order, share, and piece of feedback helps us grow. Our goal is to continue expanding our clothing line, build a strong community of riders, and become a brand that represents the next generation of the eBike lifestyle.

Thank you for supporting Sugar and being part of the journey. We can't wait to see where the ride takes us.

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Products

Backpack

Backpack

$60.00

Regular price Sale price $60.00
Backpack

Backpack

$60.00

Regular price Sale price $60.00
Sugar Magnet

Sugar Magnet

$8.50

Regular price Sale price $8.50
Sugar Sticker

Sugar Sticker

$5.00

Regular price $7.00 Sale price $5.00